Backup Cms Registry State System Window Xp - News & Articles

Backup Cms Registry State System Window Xp - News & Articles

Backup Cms Registry State System Window Xp
Web Content Case Study ...08/08/05
by Kris Mills
We recently "re-engineered the content and design of a website forGardner+Lang ( www.gal.com.au ), a leading commercial real estateconsultancy in Melbourne, and the result is a site that is quite differentfrom most commercial agency sites.But before I get into the reason why it's so different, it's important tounderstand a little about the company's culture.Gardner+Lang's (G+L) Managing Director, Chris Lang is a big believer in the"give and you shall receive" mentality. In fact, that's one of the reasonshis business is so unique. He isn't in the business of selling real estateor managing commercial property. Instead, he takes the focus of working withaffluent investors to help them increase their property wealth.The Gardner+Lang positioning statement sums it up perfectly. It says,""Helping High Net Worth Clients Acquire, Manage and Market their InvestmentProperties ... For Maximum Return"CHALLENGEChris' previous website was created a number of years ago and was looking alittle dated. What's more, it really didn't capture the uniqueness of hiscompany's services. Not only that, Chris sends out an excellent e-Bulletineach month, but the problem he was having was that he wasn't achieving manysubscriptions online.Chris approached us to re-engineer his content, revamp his copy andre-design the HTML portion of his website so it achieved three outcomes:1. is rich in content so it built a relationship with prospective clients:2. it generates a larger amount of traffic by way of search engines;3. and also maximises the number of email leads they generated.RESULTS1. Ease of UseThe previous website already had some really good content, however some ofit was buried within the website so it was difficult to access. The newwebsite includes additional articles, and with the existing content, weensured that a number of the sub-pages were visible from the home page sopeople can easily find all the information that interests them.2. Maximising initial interestPrevi