Cms Marketing - News & Articles

Cms Marketing - News & Articles

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Presentation Pitfalls: Top 10 Content Management Mistakes08/12/05
by Jeff Smith
Top 10 Content Management Mistakesby Melissa LewisHere, David Letterman style, are what I consider to be the Top 10 most common mistakes presenters make when organizing and preparing their content: 10) Not setting the stage. An introduction should be more than just "Hello. Today we'll be discussing _____." If you just jump into the content without setting up the presentation, it can get you off to a jumpy, disjointed start. An introduction should give the audience a sense of who you are, what you're there to do and what's in it for them to listen.9) Using ineffective notes. It's almost always wise to have some notes handy to make sure you don't forget anything important, but if your notes are hard to follow or are distracting for the audience, they defeat the purpose. Trying to read from a crowded page of word-for-word narrative is a killer because you look down and have trouble looking up for fear that you'll never find your place again. Disorganized papers or cards can be cumbersome and messy. Keep clear, concise key-word-or-key-phrase-only notes handy to simply to jog your memory, not serve as an unnecessary crutch.8) Using jargon or acronyms that leave the audience bewildered. When a listener hears a word or phrase he/she is not familiar with it causes what I call a "cerebral derailment". The listen