Microsoft Content Management Software - News & Articles

Microsoft Content Management Software - News & Articles

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Microsoft Content Management Software
Developing Free Content... It's not really as bad as it sounds!08/22/05
by Edward B. Toupin
I hear many writers refute the idea of writing free content. While I agree,in the simplest terms, it is "something for nothing", the benefits of freecontent actually outweigh the down-side of writing for free. Is it reallyfor nothing?--- The Battle for Content ---The competition for content is fierce. Every Web site owner wants contentand hundreds of writers want their content visible on the Web. There are somany free Web sites that you can literally advertise your goods, services,and knowledge globally for years without spending a penny.Of course, there is a cost involved in writing free content---time.However, the cost in time units is only a fraction of the money that wouldotherwise be spent in getting the kind of coverage available by supportingcontent sites with free articles.--- What about my income producing articles? ---The idea is not to spend all day writing free content. Generally, onceyou've completed your articles for paying markets, take an idea and generateone free content article. I usually select a topic about which I cangenerate an article in a few hours. Don't spend more than two hours on thearticle over an entire day---use it as a gap-filler.The point is to be able to generate a short article that provides a generaloverview of your knowledge or work---don't dive too deep. If someone likesyour work or idea, let them come to you and pay you for a more, in-depthversion. Call it "testing the waters."--- Exercise Your Brain ---One of the benefits I've found to writing free content is in exercising mybrain. I get a chance to generate a short article about somethin