Tuesday, August 16, 2005

Content Management Application - News & Articles

Anddirectories generally just like to know about the main page on yoursite (unless you've just added a lot of content on a completelydifferent theme).Search engine policies change regularly, so find out from others byvisiting a search engine forum, or asking someone you consider tobe an expert. An excellent place to find search engine advice ishttp://www.searchengineforums.com [HELP! and New Member Forum].(So what did *I* do? I just submitted one new page to the majorsearch engines. This page has links to all of the other new pages,too, so the search engine spiders should eventually index all of mynew content. I visited searchengineforums first, obviously!) 5: DON'T FORGET PAY-PER-CLICK SEARCH ENGINES!Add more keywords to your various pay-per-click accounts. This is agreat way to make new content available, quickly. (You just have towait for keyword-approval by the pay-per-click administrators).Choose profitable keywords (high demand, low supply), identifiedwhen you began creating new content. But, as you pay for eachclick, it's important that you only get clicks from your potentialcustomers; so choose your keywords, title & description carefully.===== Big Side Bar =====Don't know what Pay-per-click search engines are? They are searchengines, like GoTo, that allow you to choose how highly your siteranks for a particular keyword. So you make a bid on a keyword. Andif your bid is highest, your site features highest on that searchengine's ranking, for that keyword. And for each click your listinggenerates, you pay the amount that you bid to the search engine.Pay-per-click search engines are proving to be an excellent way toget extra traffic. Especially when you consider that results fromGoTo, the main pay-per-click, feed into highly-placed sponsoredlinks on many of the major search engines.===== Big Side Bar =====To learn much, much more about pay-per-click search engines visitthis excellent site: http://www.PayPerClickSearchEngines.com/ 6: FIND OTHER PROMOTION SOURCESSearch engines are not the only way to promote your site. There arewebmaster resource sites, freebie sites, and even Britney Spearsfanclub sites, all of which depend on new content! You name it,there's a site resource dedicated to it!So use your favorite search engine to discover these resources,and check out their linking policy. Then, if possible, get a link!(You may even want to visit some of the links on the resource site,and get links from those sites too!)With some persistence, this should bring you a lot of well-targetedtraffic. (Free Sites, for example, get most of their traffic fromone such resource: The Free Site - http://www.thefreesite.com ) 7: WRITE AN ARTICLEWriting an article (like this one) is a great way to promote yournew content. There are so many sites willing to accept articles,and so many editors willing to publish them in their newsletters.Just write about your new content (but not about your site), makingit interesting and informative to a general audience. Then, in theauthor-byline, refer to your new content, and provide a link to it.For example, I found a great site, Find Sticky, just from readingan interesting article about sticky content, written by the site'swebmaster. I enjoyed the article and checked the author bylines tosee who wrote it, then visited his site - http://www.findsticky.com===== Side Bar =====Don't know how to write an article? Just write about what youactually do, and the sites that you visit. Then read a few goodarticles on 'how to write an article', and compose away! It *isn't*difficult, and it can be very rewarding (not least because of thecontacts you make with those that actually publish your articles!)===== Side Bar =====The following sites accept free articles for publication:http://www.ezinearticles.comhttp://www.ideamarketers.comhttp://www.marketing-seek.comhttp://www.certificate.nethttp://www.web-source.nethttp://www.theukmarketer.comhttp://www.MakingProfit.com/articles 8: GET VIRALViral marketing is that elusive creature that can literally,*literally* create a STAMPEDE of traffic to your site; just on thecontinued recommendation of others. Think Am-I-Hot-or-Not? orHotmail or Hampsterdance or ICQ or Napster...!So how do you go achieve viral marketing?Simple! Come up with a completely original, innovative, easy-to-use, easy-to-talk-about Wow!-of-a website... ORTry one of these more common easier-to-achieve approaches: - allow visitors to create virtual greeting cards on your site - create free ebooks that include content (or articles) from your site, and then heavily promote the free ebooks - put free e-mail on your site - put 'recommend-this-site' links on your site - etceteraBack to the article from Find Sticky. I actually found that articlein a newsfeed from Moreover! It seems that if you write articles ona weekly basis, then it's possible to get your articles syndicatedvia Moreover. So, with no effort from you (apart from writingregular articles) you can get a link to your site (and yourarticle) on hundreds, even thousands of other websites!http://w.moreover.com/si

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